• Demand for data science and analytics is surging as the retail industry strives to gain a comprehensive understanding of consumer profiles and behaviour.

 

  • However, consumer profiling, which involves the measurement, tracking and analysis of consumer behaviour and activity, both inside and outside shopping malls, is just one side of the coin.

 

  • No longer relying on gut feel, retail investors and landlords are increasingly cognisant of the role data-driven insights can play in guiding leasing strategies and enhancing asset performance.

 

  • As well as enhancing customer insights, leading-edge consumer analytics tools are now helping retail industry professionals benchmark competitor performance, increase share of wallet, and gauge the effectiveness of marketing campaigns.